THE MARKETING MODELS: STP

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The marketing models: valuable tools to make better strategic decisions

Professionals must handle the appropriate tools to take approachment decisions. Even if some of the most popular models are (quite) old, they are still on the top managers’ list. For example, we can think of the SWOT analysis or the BCG matrix.

Important decisions are those crucial steps that can influence the future of a business. And fully understanding where we (as an organization) stand is key. Indeed, organizations evolve in a complex and changing environment where both internal and external factors have a strong impact.

In that challenging context, marketing models are essential tools to identify and understand these factors.

And this is the reason why these models are so useful: they allow all the vast quantity of information available to be gathered, structured, processed, and analyzed in a comprehensive manner.

In other words, the marketing models are tools which help marketers organize and rationalize the information to make better strategic business decisions.

A collection of 5 marketing models

You will find in the presentation document an extensive collection of 5 essential marketing models:

  1. The 17 P’s
  2. The McKinsey 7S Framework
  3. The AIDA Model
  4. SWOT / TOWS
  5. PESTLE / PESTEL Analysis

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